About Our Audience

More than 50,000 individuals from across the country attend performances at the Modlin Center for the Arts each year. This influential, well-positioned, highly educated audience is equally composed of men and women primarily from the Greater Richmond area. According to market research, most of these individuals are 35 years of age or older, college-educated, and have combined household incomes of $100,000+ per year. The Modlin Center audience also attracts University of Richmond students and employees.

Marketing Research

Additional market research has revealed that the classical, world music, and jazz listeners, theatre and dance lovers, and gallery patrons who comprise the Modlin Center audience are likely to:

• Own stocks, mutual funds, and securities worth more than $25,000
• Invest in property and rent a vacation or weekend home
• Travel, take business trips, and use a travel agent
• Buy personal liability and travel insurance
• Purchase luxury or imported cars
• Stay in hotels and eat out more often