Advertise in the 2016-2017 Modlin Center for the Arts Playbill

If you love the arts...

the University of Richmond...

or the Modlin Center for the Arts...

Let it be known!

Advertise in every 2016-2017 Modlin Center for the Arts Playbill.

  • Desirable demographic audiences: Educated, affluent, 55-plus; UR students, professors, and staff; arts aficionados
  • Advertise with frequency: Your ad will be seen at more than 50 performances in 35,000 playbills

Distribution: 31,000 +
Publication Date: September 2016 - April 2017

2016-2017 RATES

Back Cover          $3500
Inside Front Cover          $3000
Inside Back Cover $3000
Opp.-Edit. Page $2500
Full Page $2000
1/2 Page $1100
1/4 Page $700

Pay in advance and save 10%!


Full Page: 5w x 8h
1/2 Page Horizontal: 5w x 4h
1/4 Page Horizontal: 5w x 2h
1/4 Page Vertical: 2.5w x 4h

Submitting Artwork

Deadline for Artwork: August 5, 2016

All files must be Mac compatible
All color must be converted to CMYK
Do not use RGB or Index color

PDF: Adobe PDF format, version 5.0 or higher.  All fonts must be embedded.  Press Ready optimized.  NOTE: Please be sure to submit final PDF's with Overprint Preview enabled or selected and be sure to review your PDF ad to see if there are any overprint issues prior to submission.  Any ads displaying an overprint issue will have to be resubmitted prior to the artwork deadline or will have to run as submitted.  Please check with your Production Department if you have any questions regarding overprint preview with your PDF ad.

Page Layout: QuarkXPress 7 or earlier.  Do not use custom track or kern tables, custom hypenations, dictionaries, or the pasteboard XI extension.

Art and Photos: ESP or TIFF.  Do not use JPEG, DCS, or GIF.  Do not use LZW compression.

Illustrator: Version 8.0 or earlier.  Convert fonts to outlines whenever practicle.

Fonts: Adobe Type 1 (include both printer and bitmap files).  Don't use TrueType, Multiple Master, or GX fonts.

Copy:  Microsoft Word 6.0 or earlier.  Plain text or (ASCII).

Ad Specification:  Disk or Camera ready; 150 line screen (matchprint required).


Ross Publishing
Jared Ross
(804) 614-5740